Create a customer list

To provide a comprehensive and consolidated view of your Audiences and make audience direction and optimization simpler, you'll see the following improvements in Google Ads:

  • New audition reporting
    Detailed reporting virtually audience demographics, segments, and exclusions is now consolidated in 1 identify, the "Audiences" tab within the left folio navigation menu. Y'all can too easily manage your Audiences from this study page. Learn more About Audition reporting
  • New terms
    We're using new terms on your audience written report and throughout Google Ads. For example, "audience types" (these include similar, custom, in-market, and affinity) are now referred to as audience segments and "remarketing" is now referred to as "your data". Larn more most the Updates to Audition terms and phrases

Customer Match lets you target ads to your customers using the data they share with yous. Yous create a CSV file including client information and upload it into Google Ads to contain this targeting into your campaigns.

To successfully use your customer data file, it's important to ensure that yous format your customer data file correctly.

If y'all encounter any bug with the upload procedure, learn how to gear up client list issues.

This commodity explains how to upload your data files to create customer lists.

Earlier you brainstorm

For an overview of how Customer Match works, read most Customer Lucifer.

For more data about how Google uses the data files you lot upload and how the matching process works, read How Google uses Customer Match data.

Instructions

The post-obit instructions will guide you through the procedure of uploading a customer customer information file to create a new Customer list.

  1. Click the tools icon Google Ads | tools [Icon] in the top right corner of your screen.
  2. Under the section labeled "Shared library" click Audience manager.
  3. Click Audience lists from the Page Bill of fare on the left.
  4. Click the plus button to create a new audience list.
  5. Choose "Customer listing."
  6. Cull whether to upload a patently text data file or a hashed data file.
    • If yous cull to upload customer data in evidently text, the private customer data in your file (Email, Phone, Beginning Proper noun, and Last Proper noun) will be hashed on your reckoner using the SHA256 algorithm before sending it securely to Google's servers. Country and Cypher information won't exist hashed.
    • If you choose to hash your information, brand sure it meets the requirements described in the formatting guidelines for customer list data files.
  7. Choose your new file.
  8. If you agree, bank check the box "This information was collected and is being shared with Google in compliance with Google's policies."
  9. Set a membership duration. The default membership duration is unlimited, but you can set a custom time limit.
  10. Click Upload and create list.
  11. Y'all tin can view the progress of uploading your data file under "Audiences lists". This process may take up to 48 hours to complete.
  12. Once your data has uploaded, you lot'll see a file upload success page. You'll see information about the number of rows that successfully uploaded and your lucifer rate percentage.

Keep in mind

Membership duration

Customer Match segments don't expire, and then membership duration is unlimited past default. You tin control how long your customers are kept in a Customer Match segment, just it's best to refresh your segment regularly. Google Ads will send you an email if your segments haven't been refreshed in a while.

Data sharing across accounts

Y'all can share audience segments across multiple managed accounts if:

  • You have a Customer Match segment or Similar segment in your manager account, or
  • A client account shares their Customer Match segment or Similar segment with your manager business relationship.

All accounts using a Customer Match segment must comply with the Client Match policy. Google does not allow sharing or usage of this information outside of your managed account. Only account owners and administrators with administrator access may add or remove customer data from Customer Match segments.

Like segments

Similar segment targeting that is based on your Customer Match segments is available for Search, YouTube, Gmail, and Display. These Similar segments volition be automatically created if your Client Match segments see the minimum eligibility criteria. Y'all can utilize a Similar segment the same way you lot'd use a Client Match or your data segments: by adding it to an advertizing group or campaign.

When a Similar segment is bachelor, information technology volition prove the segment size on each bachelor network in your "Audiences" table. Once it's active, you can add together your Similar segment listing to your targeting. If a segment says "Incompatible" in one of the columns, that means the segment isn't able to target on that belongings.

Note: information technology may take upwards to 48 hours for your entrada to outset serving.

Zapier Customer Lucifer integration

You tin can integrate your customer relationship management (CRM) organisation information sources with Customer Friction match using Zapier as your integration partner.

Zapier automatically uploads new contact details from your customer human relationship management (CRM) system, eCommerce, or marketing automation tool where y'all collect a user'southward information, to your Google Ads customer lists. This ways you don't have to manually upload contacts to Google Ads, sort them into the right lists, or remove them from a listing. You tin can automatically keep your uploaded customer lists refreshed and in sync with your CRM.

Using the Google Ads API

Account owners or administrators tin also use the Google Ads API to upload information files and manage their Customer Match segments. Advertisers can upload a data file, add or remove customer data, or edit configurations through the API. To learn more, visit your data section of the Google Ads API on the Google Developers website.

Having issues related to your Customer Match lists?

Contact usa

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